(Sept 9, 2008) – The weekend of the Sharpie 500 presented by the NEW Sharpie Pen was a huge success for all involved; from Sharpie and PSM&M’s total event entitlement execution to Rheem’s fantastic VIP Contractor event. Clients BB&T, WYPALL* Wipers, IRWIN Industrial Tools and LENOX Industrial Tools shined as well with flawless event executions.
Sharpie® once again hosted over 500 key customers and clients at the race commonly known as “The Toughest Ticket in NASCAR.” This was Sharpie’s 8th year as title sponsor of the Sharpie 500 and they celebrated by highlighting their newest and hottest selling product, the NEW Sharpie Pen. The Sharpie Pen is the first Sharpie that won’t bleed through paper and inevitably it was in demand at the high banks of Bristol. PSM&M lead the way in coordination of all interactive components, hospitality elements, guest travel and lodging and promotion asset execution. As always at PSM&M, our #1 job is customer service and Wayne Rodriguez, Sharpie’s Sr. Manager of Events culminated the event by saying “PSM&M team, you guys rocked it again.”
Rheem hosted 100 VIP customers, employees and executives during the Sharpie 500 weekend and once again showed that no one executes hospitality like Rheem.
BB&T hosted over 60 regional customers and executives to their suite events held throughout the race weekend. BB&T’s Nationwide Series car, driven by NASCAR Star Clint Bowyer, came up just short of Victory Lane in the Food City 250 on Friday night ultimately coming in second.
WYPALL* Wipers took their activation to a new level rocking the house with the ever popular “WYPALL Wipers Track Tours.” Bristol is the only track in the country to offer its fans a truly interactive and entertaining tour right on the track surface prior to the Sprint Cup Series event. WYPALL* Crew Chiefs Todd Berrier, Kenny Francis and Bob Osborne joined FOX Sports Analyst and WYPALL* Wipers Team Member Jeff Hammond in a slue of various activities including autograph sessions for the fans and WYPALL* Wipers demonstrations on stage. Claire B. Lang, host of “Dialed In” on XM Satellite Radio Channel 144 also joined the fun by interviewing each one of the crew chiefs in an in-depth 20 minute Q&A in front of the crowds at Bristol Motor Speedway.
During the Sharpie 500 pre-race festivities a group of five people of the Official NASCAR Members Club joined David Ragan, driver of the #6 AAA Ford Fusion and WYPALL* Wipers Director of Wiper products Larry Nedrow for the “WYPALL* Wipers Crew Chief of the Race” presentation.
WYPALL* Wipers Category Manager Tom Merrill commented on PSM&M’s execution, “Thank you for another wonderful WYPAll* Wipers Track Tour program this weekend. You guys did an excellent job putting the program together and exceeded expectations in many ways.”
Another Sharpie 500 in the books and yet another success for PSM&M. To find out how PSM&M can help take your business or brand to the next level, contact Harper Lee at 980-297-7452 or email harper@prosmm.com.
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